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by Alejandro Hernández · Alienta Editorial · tapa blanda · 232 pages
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Descubre las claves para simplificar el proceso de ventas y lograr que los clientes te elijan. Alejandro Hernández, empresario con una amplia trayectoria, te explica cómo diseñar, producir, distribuir, anunciar y vender de manera efectiva, siempre con el cliente como objetivo principal. Aprende a identificar las necesidades de tus clientes y a ofrecer soluciones personalizadas que les ayuden a comprar de forma sencilla y satisfactoria. Este libro te proporcionará las herramientas y la motivación necesarias para alcanzar el éxito comercial.

Alejandro Manrique Hernández Reinoso is a Venezuelan filmmaker. He achieved popularity in Latin America thanks to The Alejandro Hernández Show, a comedy web series which satirizes Venezuelan and Hispanic culture. Most of the content is in Spanish, although some sketches are recorded in English. Since 2009, his videos have reached a total of over 8 million views, which includes only those on his YouTube account. In 2011 Hernández signed a contract with PlanetaUrbe.Tv. Since then, all of his episodes were uploaded to PlanetaUrbe's website instead of YouTube. After the contract ended, he returned to YouTube through elmostacho.com. Hernández is currently at number 148 on the most followed Twitter users in Venezuela, and is the most followed user in the state of Zulia. He won the Celebrity award at the 2011 Twitter Awards held by El Nacional.