by Marcos Eduardo Neves · Ediciones Nowtilus · tapa blanda · ISBN 9788497635424
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«Vendedor de sueños» is the biography of Roberto Medina written by Marcos Eduardo Neves, published by Ediciones Nowtilus in 2008 (272 pages, in Spanish).
A work that traces the life of Roberto Medina, Brazilian publicist and businessman, from his beginnings in his father's appliance store to the creation of Rock in Rio, the festival that in 1985 brought together more than four million people and artists such as Freddie Mercury, Bob Dylan, Santana and Alejandro Sanz. The account includes anecdotes such as hiring Frank Sinatra for a whisky advertisement and the concert he gave in Rio de Janeiro, as well as the challenges of turning a beer advertising strategy into an international event.
Authorised biography included in the A Debate collection, translated into Spanish by Mario Merlino Tornini. The book, published in 2008 by Ediciones Nowtilus, has 272 pages in paperback.
Recommended for readers interested in the history of live music, major festivals and business careers in the entertainment industry.
