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ISBN: 9788495336507
Este libro explora cómo los usuarios y suministradores pueden ser fuentes valiosas de innovación. Eric von Hippel analiza cómo las empresas pueden aprovechar el conocimiento y la experiencia de estos grupos para desarrollar nuevos productos y servicios. La obra examina las estrategias y herramientas necesarias para fomentar la innovación abierta y colaborativa, ofreciendo una perspectiva valiosa para las empresas que buscan mejorar su capacidad de innovación.
Eric von Hippel is an American economist and a professor at the MIT Sloan School of Management, specializing in the nature and economics of distributed and open innovation. He is best known for his work in developing the concept of user innovation – that end-users, rather than manufacturers, are responsible for a large amount of innovation. In 1986 he coined the term lead user to describe this phenomenon.
