by David Ford · Cengage Learning EMEA · tapa blanda · ISBN 9781861527691
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«Understanding Business Marketing and Purchasing» is the business marketing handbook edited by David Ford, in paperback (504 pages, in English).
Collection of works by the IMP group and other researchers on business-to-business markets: it explains the interaction between buyers and sellers, the relationships they create, and the wider commercial networks. With an international focus, it addresses the management challenges of those networks and brings together readings chosen for their clarity.
Third edition, revised and expanded, published on 15 December 2001. Collection edited on behalf of the Industrial Marketing and Purchasing Group (IMP).
Intended for students, teachers, researchers and professionals in marketing and business management who want to understand inter-organizational markets.
David Ford is an English former professional footballer, who played as a winger for Sheffield Wednesday, Newcastle United, Sheffield United and Halifax Town. His career lasted from 1965 to 1976 during which time he made 245 league appearances with 15 as substitute and scored 42 goals. He was an attacking right sided player.
