by David Parrish · Merseyside ACME · tapa blanda · ISBN 9780953825448
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«T-Shirts and Suits: A Guide to the Business of Creativity» is David Parrish's guide, published by Merseyside ACME in paperback (112 pp., English).
It proposes integrating creative passion with good business practices to set up or run a creative business. It covers marketing, intellectual property, finance, competition and leadership in a clear style, and includes eleven 'Ideas in Action' case studies from companies and organisations in the cultural sector.
Second revised edition of the work originally published in 2005, with a foreword by Shaun Woodward, British Minister for Creative Industries and Tourism.
Aimed at entrepreneurs and professionals in the creative sector who manage or plan to create their own business.
