by Laura Cristina Álvarez Gómez, Lucía Heres Fernández-Ladreda, Susana Llorente Pardo · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428397186
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«Tratamiento y análisis de la información de mercados» is the manual by Laura Cristina Álvarez Gómez, Lucía Heres Fernández-Ladreda and Susana Llorente Pardo.
Manual on the treatment and analysis of market information in marketing and international trade. Applies statistical techniques to SIM (Market Information System) data to analyse, interpret and present it in commercial reports. Includes self-assessment activities and practical exercises with solutions.
First edition (2015) in paperback, 124 pages, from the Commerce and Marketing collection. Corresponds to UF 1781, integrated into MF 1007_3, transversal to certificates COMM0110 and COMM0112.
Aimed at students and professionals in marketing, communication and international trade, especially those pursuing professional certificates.
