by Gérard Biolley, Maurice Cohen · HISPANO EUROPEA · tapa blanda · ISBN 9788425505898
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Tratado de promoción de ventas: política y técnica» is the manual by Gérard Biolley and Maurice Cohen (Hispano-Europea, 1981, paperback, 407 pp., in Spanish).
The treatise addresses sales promotion as a commercial discipline: it explains the principles and objectives that shape its policy and describes the procedures and tools that make up its technique for application in the company.
Translation from French by Joan Farré Miró; collection 'Biblioteca de Dirección, Organización y Administración de empresas: Técnicas de ventas'; includes index and bibliography (pp. 295-397).
Intended for students and professionals of marketing and business administration.
