by Luc De Brabandere, Alan Iny · Random House · tapa dura · ISBN 9780812992953
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In 'Thinking in New Boxes', Luc de Brabandere and Alan Iny invite us to challenge our perspectives and explore new options to boost business creativity. Through a five-step process, the authors guide us to generate innovative ideas and evaluate those that will generate revolutionary results. This book offers practical tools and fascinating case studies, from BIC to Ford and Trader Joe's, to help companies overcome missed opportunities and stay ahead in a constantly changing world. Discover how 'Thinking in New Boxes' can transform your approach and your company's approach to creativity and innovation.
