by Len Lewis · Kaplan Publishing · tapa blanda · ISBN 9781609780012
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«The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon» is Len Lewis's business essay.
Len Lewis reviews the history of Trader Joe's and the decisions that made it a retail phenomenon in the United States: small stores, private labels, direct purchasing from manufacturers, controlled expansion, and well-paid employees. The result is an entertaining shopping experience that builds customer loyalty.
Published in September 2005 by Kaplan Publishing; paperback edition of 234 pages in English.
Recommended for readers interested in business strategy, store chain management, and success stories in American retail.
