by Michael Morgan, Peter Lugosi, J. R. Brent Ritchie · Channel View Publications · tapa blanda · ISBN 9781845411480
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The Tourism and Leisure Experience: Consumer and Managerial Perspectives» is the collective work edited by Michael Morgan, Peter Lugosi and J.R. Brent Ritchie.
The work argues that consumers buy the complete experience, not just a product or service, and analyses its management in tourism, leisure, hospitality, sport and events. It brings together academic and professional approaches, combining the visitor's perspective with that of managers, and is divided into three sections: understanding, researching and managing experiences.
Volume 44 of the Aspects of Tourism series. Published by Channel View Publications in 2010, in paperback, with 264 pages in English.
Aimed at students, researchers and managers in the tourism and leisure sector interested in customer experience management.
