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The Tourism and Leisure Experience
by Michael Morgan, Peter Lugosi, J. R. Brent Ritchie · Channel View Publications · tapa blanda · 264 pages
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Pages: 264 pagesAuthor: Michael Morgan, Peter Lugosi, J. R. Brent RitchiePublisher: Channel View PublicationsFormat: tapa blandaLanguage: enRelease date: 1/9/2010ISBN: ISBN 9781845411480
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Synopsis of The Tourism and Leisure Experience
Este libro explora la gestión de la experiencia en el turismo y el ocio, combinando perspectivas académicas y prácticas. Se centra en la experiencia del consumidor turístico y la de los gestores de experiencias, con ejemplos de turismo, ocio, hostelería, deporte y eventos. Organizado en tres secciones (comprensión, investigación y gestión de experiencias), ofrece una visión general de las investigaciones actuales y los problemas de gestión en el campo, siendo un recurso valioso para estudiantes, investigadores y gestores.
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