by Roman G. Hiebing, Scott W. Cooper · VGM CAREER BOOKS · tapa blanda · ISBN 9780844232034
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«The Successful Marketing Plan» is the marketing manual by Roman G. Hiebing and Scott W. Cooper, published by VGM Career Books in paperback (510 pages).
Practical guide explaining a ten-step method for creating a marketing plan: analyzing the situation, identifying problems and opportunities, setting sales objectives, defining markets, positioning the product, and preparing strategies. Includes worksheets, flowcharts, and formats, and covers budgeting, execution, and evaluation of the plan.
Second edition of the work, published in 1997 and written in English; it falls within the Business and Economics category.
For marketing professionals, business students, and managers who need a step-by-step guide to develop and execute a marketing plan.
