by Jay Elliot, William L. Simon · Vanguard Press · tapa blanda · ISBN 9781593156398
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«The Steve Jobs Way» is the business leadership essay by Jay Elliot and William L. Simon, published by Vanguard Press in paperback (242 pages, in English).
Jay Elliot, who was senior vice president at Apple and worked side by side with Steve Jobs, sets out Jobs's management style and the principles of «iLeadership»: product, talent, organization, and marketing. The book reviews Jobs's career, from the Apple II and the Macintosh to Pixar and the iPod, iPhone, and iPad, with examples applicable to any company.
The book's subtitle is «iLeadership for a New Generation». Jay Elliot was senior vice president at Apple and took part in the development of the Macintosh; William L. Simon co-wrote the biography «iCon».
For management professionals, executives, and entrepreneurs interested in Steve Jobs's leadership and its application to any business.
