by William D. Horton Psy.D. · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781542486286
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«The Secret Psychology of Persuasion» is the applied psychology essay by William D. Horton, in paperback (90 pages, in English).
William D. Horton analyses persuasion at a subconscious level and the strategies of cult leaders, marketing experts and public figures to influence mass audiences, and argues that a single sentence can transform personal and professional communication, with applications in sales, leadership and everyday relationships.
The subtitle is Discovering Success With One Life Changing Sentence. The work was published on 10 January 2017 by CreateSpace Independent Publishing Platform; it is edition number 1.
Suitable for readers of applied psychology, professional communication, sales and self-help.
