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The Referral Engine
by John Jantsch · Portfolio · tapa dura · 256 pages
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Pages: 256 pagesAuthor: John JantschPublisher: PortfolioFormat: tapa duraLanguage: enRelease date: 13/5/2010ISBN: ISBN 9781591843115
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Synopsis of The Referral Engine
En 'The Referral Engine: Teaching Your Business to Market Itself', John Jantsch, el reconocido gurú de las pequeñas empresas y autor de 'Duct Tape Marketing', comparte su lección más valiosa: cómo lograr que tus clientes hagan el mejor marketing por ti. En este libro, Jantsch argumenta que las recomendaciones de boca en boca son más efectivas que las campañas de marketing tradicionales y ofrece técnicas prácticas para aprovechar el poder de las referencias y asegurar un flujo constante de nuevos clientes. Aprende a hablar con tus clientes, a involucrar a tu equipo de ventas y a educar a tus clientes sobre a quién deben recomendarte para generar referencias como una máquina bien aceitada.
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About the author
John Jantsch
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
Born in 1960Since 200613 titles published20 writing
View full profileBest-selling books in Business
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