by Peter Hinssen · tapa blanda · ISBN 8456789000212
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«The New Normal. Explorando los límites del mundo digital» is Peter Hinssen's essay on technology, in paperback (208 pages, in Spanish).
Peter Hinssen argues that technology imposes a new normal in which the relationship with consumers is increasingly digital. Technology is no longer an advantage, but the factor that changes the rules of the game; companies must reinvent themselves with interactive models. The work explains how to prepare for the digital revolution.
Peter Hinssen is a Belgian technology expert. The Spanish edition was published in 2011 and belongs to the Technology category.
A work for executives, entrepreneurs and professionals facing digital transformation and the reinvention of their business models.
