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The New Bottom Line
4.2
Negocios y EconomíaISBN | 9781841124766
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Product details
Pages: 276 pages
Author: Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger
Publisher: Capstone
ISBN: 9781841124766
Format: tapa dura
Language: en
Release date: 15/8/2003
ISBN: 9781841124766
Synopsis of The New Bottom Line
Este libro explora un cambio tectónico en el corazón de los negocios, donde la antigua rentabilidad corporativa se subordina a una nueva línea de rentabilidad personal o valor en la vida de cada persona. Los autores demuestran cómo los requisitos necesarios para obtener beneficios están cambiando, cómo esta transformación socava los cimientos de negocios y marcas que antes eran grandes, y cómo está generando nuevas oportunidades.
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