by Andres Angelani, Guibert Englebienne, Martin Migoya · Cameron + Company · tapa dura · ISBN 9781937359928
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«The Never-Ending Digital Journey» is the essay by Andres Angelani, Guibert Englebienne and Martin Migoya, published in hardback (216 pages, in English).
The book explains the concepts and steps for designing user experiences that work. It analyses how technology transforms the interaction between users and brands, and advocates the Agile Pods model, with technologies, processes, motivation and metrics, to build digital ecosystems that offer personalised and frictionless experiences.
Published by Cameron + Company in 2016. Subtitle: 'Creating new consumer experiences through technology'.
Work aimed at digital marketing professionals, product designers and executives interested in the digital transformation of companies.
