by Mats Lindgren, Bernhard Luthi, Thomas Furth · Bookhouse Publishing · tapa dura · ISBN 9789189388253
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«The MeWe Generation» is the essay by Mats Lindgren, Bernhard Lüthi and Thomas Fürth, published by Bookhouse Publishing in hardback (177 pages, in English).
The essay examines the rise of the MeWe generation —a new cohort combining the individual and the collective— and its impact on business and politics. The authors argue that these citizens, consumers and workers demand new forms of leadership, communication and participation, and offer keys for executives and public officials to understand their priorities.
Published in 2005 in Stockholm, the book includes bibliographic references.
For business professionals, policymakers and readers interested in social trends and future studies.
