by Brian O'Connor Leggett · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa blanda · ISBN 9788431328924
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«The Little Book of Rhetoric: Soft Power» is Brian O'Connor Leggett's rhetoric manual, published by EUNSA in hardback (140 pages, in English).
A practical work on the art of public speaking and persuasion, aimed at the professional and social sphere. It analyses three types of speech —forensic, ceremonial and deliberative— with models and examples for each, and addresses soft power in its four dimensions: empathy, vision, rhetoric and non-verbal communication.
It belongs to the Libros IESE collection, with a first edition from 2012 and approximate dimensions of 230 x 160 mm.
Suitable for professionals, managers and anyone who needs to improve their oratory and powers of persuasion in the workplace or social environment.
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