by Joseph H. Boyett, Jimmie T. Boyett · John Wiley & Sons · tapa blanda · ISBN 9780471390855
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This guide offers a clear and concise view of the most relevant business topics in today's economic environment, including e-commerce, customer relationship management, knowledge management, globalization, and business ethics. The authors, Joseph H. Boyett and Jimmie T. Boyett, present the best ideas from leading business thinkers, providing a practical guide to operating profitably in a hyper-competitive world.
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