by Steve Sammartino · Wiley · tapa blanda · ISBN 9780730312680
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«The Great Fragmentation: And Why the Future of Business is Small» is Steve Sammartino's essay published by Wiley in hardback (288 pages, in English).
Steve Sammartino's essay analyses the shift from the industrial to the digital era, where power fragments and access to technology matters more than ownership. Established companies must adapt to the threat of entrepreneurs and startups; Sammartino reviews trends such as Big Data, gamification, crowdfunding, Bitcoin and 3D printing.
Published in 2014, the essay falls within the areas of business and technology.
A work aimed at executives, entrepreneurs and professionals seeking to understand the digital transformation of the business world.
