by Rolf Jensen · McGraw-Hill Education · tapa dura · ISBN 0639785305514
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«The Dream Society» is Rolf Jensen's essay on economics and society, published by McGraw-Hill Education in hardback (256 pages, in English).
Rolf Jensen argues that advanced societies are leaving the information age behind and entering an imagination economy, where stories, dreams and emotions determine the value of products and brands. Faced with this shift, companies must learn to tell stories and connect with consumers in a personal way, combining creativity, technology and culture to compete in the 21st century.
Originally published in 1999, the book falls within the areas of business, technology and philosophy.
For business professionals and readers interested in the future of society, economy and culture.
