Capstone · tapa dura · ISBN 9781900961257
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«The Culture Wars» is John Viney's economics and business essay, published by Capstone in hardback (252 pages, in English).
Viney analyses why American and Japanese companies have outperformed European ones and how that could change. Viney, through his work placing European executives, offers an insider view of business culture and argues that Europe must create its own model, without merely imitating the American or Japanese one.
Originally published in 2001, it falls within the fields of business, international economics and political economy.
Work intended for executives, management professionals and readers interested in international competitiveness and business culture.
