by Dwight W. Catherwood, Richard L. Van Kirk · Wiley · tapa dura · ISBN 9780471549086
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«The Complete Guide to Special Event Management» is the event management guide by Dwight W. Catherwood and Richard L. Van Kirk (Wiley, hardback).
Guide produced by Ernst & Young, advisers to the Olympic Games, the Emmy Awards and the PGA Tour, explaining how to organise events of various types and sizes to strengthen the image of a company or community. Includes anecdotes and practical advice on market, financing, logistics, concessions and public relations.
First edition published in 1992; contains 336 pages, English text and index.
For business communication professionals and organisers of corporate, sporting or cultural events.
