
by Mike Southon, Chris West · Pearson Business · tapa blanda · ISBN 9781292243832

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«Beermat Entrepreneur» is the entrepreneurship manual by Mike Southon and Chris West, published by Pearson Business in paperback (200 pages, in English).
Starts from an idea scribbled on a pub coaster and describes the path to turning it into a solid, profitable business. Explains how to test the idea, find a mentor, choose and motivate the team, land the first client, and decide when to grow. Includes lessons and tricks that experience teaches, with humour and in a short format.
Third revised and updated edition, published in 2018. Subtitle: 'Turn Your Good Idea into a Great Business - In 10 Minutes!'
Aimed at entrepreneurs, executives and middle managers who want to launch a business or boost an existing one.

Chris West is a British writer. He works in a range of genres: business, psychology, history and crime / general fiction. His four mysteries written in the 1990s were among the first crime novels to be set in the contemporary People's Republic of China.

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