by Robert Solomon · Kaplan · Tapa dura · ISBN 9781427796714
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«The Art of Client Service» is Robert Solomon's advertising and marketing guide, published by Kaplan in 2008 in hardback (180 pages, in English).
58 practical tips on account management in advertising and marketing agencies, based on the author's experience as an industry executive. Solomon covers how to win assignments, prepare presentations, run meetings, communicate with clients, and solve problems, with examples of real successes and failures.
Revised and updated edition incorporating new chapters on technology in advertising, the changing role of client service in the digital age, and an updated bibliography.
For professionals in advertising agencies, marketing, and account management who deal directly with clients.
Solomon Enos is a Native Hawaiian artist, illustrator, and activist. Enos has had their work displayed at the National Museum of the American Indian and Bernice Pauahi Bishop Museum.
