by Marc Randolph · Tapa dura · ISBN 9781913068066
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«That Will Never Work» is the memoir of Marc Randolph, co-founder and first CEO of Netflix, published by Octopus Publishing Group (320 pages, in English).
Marc Randolph reconstructs the origin of Netflix: the uncertain beginnings of the business, the initial capital raising, the standoff with Blockbuster, the IPO, and the internal criteria that guided its expansion. A first-person chronicle of how an idea deemed unviable ended up transforming the consumption of film and television.
Published in 2019 in hardback; the cover reproduces the subtitle «The Birth of Netflix and the Amazing Life of an Idea».
For entrepreneurs and readers interested in the history of major tech companies, innovation, and leadership.
Tapa dura
