by AA.VV. · Generalitat de Catalunya · libro de bolsillo · ISBN 9788439308010
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This book presents a detailed analysis of the 1986 tourist season in Catalonia. Through an exhaustive study of supply and demand, the work examines the competitiveness of the tourism product and the promotional strategies used during that period. The methodology proposed in this report allows for a solid foundation for future comparisons and evaluations, becoming a reference document for the study of the tourism industry and social research of the time.
