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Television Is the New Television
by Michael Wolff · Portfolio Penguin · tapa dura · 224 pages
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Pages: 224 pagesAuthor: Michael WolffPublisher: Portfolio PenguinFormat: tapa duraLanguage: enRelease date: 23/6/2015ISBN: ISBN 9781591848134
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Synopsis of Television Is the New Television
En este libro, Michael Wolff comparte nuevas perspectivas sobre la actual guerra por los beneficios de los medios, argumentando que los medios digitales están fracasando como generadores de beneficios y que los principales anunciantes perseguirán una nueva era de la televisión. El autor analiza cómo la televisión tradicional está encontrando nuevas formas de prosperar en la era digital, adaptándose a los cambios en los hábitos de consumo de medios y aprovechando las oportunidades que ofrece la tecnología.
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About the author
Michael Wolff
Michael Wolff is an American journalist and media consultant, as well as a columnist and contributor to USA Today and The Hollywood Reporter. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008), a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek.
Born in 1953Since 199855 titles published28 writing
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