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by Michael Wolff · Portfolio Penguin · tapa dura · 224 pages
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En este libro, Michael Wolff comparte nuevas perspectivas sobre la actual guerra por los beneficios de los medios, argumentando que los medios digitales están fracasando como generadores de beneficios y que los principales anunciantes perseguirán una nueva era de la televisión. El autor analiza cómo la televisión tradicional está encontrando nuevas formas de prosperar en la era digital, adaptándose a los cambios en los hábitos de consumo de medios y aprovechando las oportunidades que ofrece la tecnología.
Michael Wolff is an American journalist and media consultant, as well as a columnist and contributor to USA Today and The Hollywood Reporter. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008), a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek.
