by Miguel Roiz · EUDEMA. · tapa blanda · ISBN 9788477541820
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«Técnicas modernas de persuasión» is the essay by Miguel Roiz, published by Eudema Universidad in paperback (112 pages, in Spanish).
A supporting work that analyzes persuasion from social psychology and sociology, applied to three areas of communication: information or cognitive persuasion, advertising or commercial persuasion, and propaganda or political and ideological persuasion. Text aimed at students and professionals of persuasive communication.
Published in 1994, it belongs to the Textos de apoyo collection and includes an index and bibliography (pp. 107-108).
Aimed at university students and communication professionals interested in persuasion, advertising, and propaganda.
