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Técnicas modernas de persuasión
by Miguel Roiz · EUDEMA. · tapa blanda · 112 pages
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Pages: 112 pagesAuthor: Miguel RoizPublisher: EUDEMA.Format: tapa blandaLanguage: es-ESRelease date: 1/3/1994ISBN: ISBN 9788477541820
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Synopsis of Técnicas modernas de persuasión
Este libro de Miguel Roiz, publicado en 1994 por Eudema Universidad, explora las técnicas modernas de persuasión. Con 112 páginas, el libro ofrece un análisis de la psicología social y la sociología de la persuasión, aplicadas a la información, la publicidad y la propaganda. Es un texto de apoyo para estudiantes y profesionales interesados en la comunicación persuasiva.
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