by Thomas M. Siebel · Doubleday Business · tapa dura · ISBN 9780385502276
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«Taking Care of e-Business» is Thomas M. Siebel's business management essay, published by Doubleday Business in hardback (272 pages, in English).
The founder and CEO of Siebel Systems shows how companies use technology to better understand and satisfy their customers. He argues that eBusiness enables operations at any time, place, language, currency, and channel, and that customer orientation is key to survival. Includes cases from Chase, Dow, Honeywell, and Quick & Reilly.
First edition, published in 2001; the book falls under Business and Economics and draws on Siebel Systems' experience as an eBusiness software provider.
For executives, marketing managers, and professionals interested in business strategy and customer management.
