by Zoe Fraade-Blanar, Aaron M. Glazer · Tapa blanda · ISBN 9781781255339
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«Superfandom», the essay on fan culture by Zoe Fraade-Blanar and Aaron M. Glazer, published by Profile Books in paperback.
Fandom is an activity, not a passive state: fans create, participate and discuss. With cases such as the reaction of users when Polaroid discontinued its film, the modding of Grand Theft Auto, Disneyland and Ikea’s mistake with a fan site, it examines how communities of followers are changing consumption and business.
Originally published in 2017 and categorised under Art and Culture.
Recommended for readers interested in pop culture, the sociology of consumption and the relationship between communities and brands.
