Sueña como Luther King, habla como Obama, manda sin mandar y sé tú mismo

Synopsis of Sueña como Luther King, habla como Obama, manda sin mandar y sé tú mismo

«Sueña como Luther King, habla como Obama, manda sin mandar y sé tú mismo» is Luis Bassat's leadership essay, in paperback (272 pages).

The book starts from Martin Luther King's 1963 speech to reflect on the power of words and dreams as drivers of change. Bassat combines professional and personal anecdotes with ideas for communicating with conviction, leading without imposing, and improving as a professional and as a person. The work closes with the epilogue «El discurso político», by Vicenç Villatoro.

The author was founder and chairman of Bassat Ogilvy Spain and creative director of Ogilvy Europe, Africa and the Middle East.

Aimed at readers of business communication, leadership and personal development, with an interest in the inspiring power of great speeches.