by Allan Pease, Barbara Pease · Spectrum · tapa blanda · ISBN 9789027455260
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In this book, communication experts Allan and Barbara Pease apply their extensive expertise to the field of professional writing. The work offers practical techniques to improve written communication in the business environment, teaching readers how to capture attention from the start, structure messages effectively, and adapt their style to connect genuinely with the recipient. Through a direct and dynamic approach, the authors provide tools to think outside the box and transform emails or letters into lively and persuasive communications.
