by Richard Hession · Essentials · tapa blanda · ISBN 9781857037944
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«Successful Telephone Selling» is Richard Hession's practical telephone sales manual, published by Essentials in paperback (128 pages, in English).
A practical manual aimed at call centre workers and anyone using the phone for sales and promotion. It sets out the 15 principles of selling and offers guidance on handling problems and difficult calls, with strategies designed to improve telephone sales skills and achieve set targets.
Published in December 2003. The full title is «Successful Telephone Selling: How to make sales and hit targets using the telephone».
Aimed at salespeople, telemarketers and business and marketing students looking to improve their telephone sales technique.
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