by Ben Hargreaves · RotoVision · tapa blanda · ISBN 9782940361335
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«Successful Food Packaging Design» is Ben Hargreaves's graphic design book, published by RotoVision in paperback (160 pages, in English).
Analysis of international graphic design in food packaging, from premium lines to the pop kitsch of mass brands, with examples such as Ghirardelli, Dr Pepper or Ben & Jerry's. Includes professional commentary, trend analysis and the relationship between marketing and lifestyle branding for successful design.
Published in 2006, this work originally appeared in hardback under the title Eat Me.
Aimed at graphic designers and packaging professionals, as well as readers interested in visual culture and consumer brand branding.
Tapa blanda
