Strategische marketingplanning: theorie, technieken, toepassingen

Synopsis of Strategische marketingplanning: theorie, technieken, toepassingen

This book, written by K.J. Alsem and E.J. Kostelijk, provides a comprehensive analysis of strategic marketing planning. Through its pages, the authors explore both the fundamental theory and the practical techniques and applications necessary to develop effective marketing strategies in today's business environment. Published by Noordhoff Uitgevers, this work is an essential reference for students and professionals interested in business management, marketing, and economics.