by Robert McKee · Tapa blanda · ISBN 9789726506348
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«Storynomics» is Robert McKee's book about the use of storytelling in business, published in Spanish.
The work explores the relationship between storytelling and economics, and argues that stories influence economic decisions. Robert McKee sets out how companies can use storytelling to create a connection with their customers, applying narrative techniques to the commercial and business sphere.
The book is classified in the Business and Economics category.
For readers interested in the role of stories in business and communication.
