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by Robert McKee · · Tapa blanda
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Storynomics de Robert McKee es un libro que explora la intersección entre la narración de historias y la economía. Este libro analiza cómo las historias pueden influir en las decisiones económicas y cómo las empresas pueden utilizar la narración para conectar con sus clientes. Una lectura esencial para aquellos interesados en el poder de la narrativa en el mundo de los negocios.
Robert McKee is an author, lecturer and story consultant who is known for his Story Seminar, which emerged from a doctoral project which he started but failed to complete at the University of Michigan, and which he further developed while teaching at the University of Southern California. McKee also has the blog and online writers' resource Storylogue. McKee's Story Seminars have been held around the world. The three-day seminar teaches writers McKee's principles of storytelling. McKee's one-day Genre Seminars teach writers McKee's take on the conventions of different styles of storytelling.
