by Mr Jim Signorelli · Story-Lab Publishing · tapa blanda · ISBN 9780692926376
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«StoryBranding 2.0» is Jim Signorelli's marketing essay, published by Story-Lab Publishing in paperback (253 pages, in English).
It proposes applying storytelling to branding: turning the brand into a story that connects emotionally with the customer. The six-step StoryBranding process (the 6Cs) defines the brand's purpose and enables the creation of a StoryBrief, a one-page summary. It includes examples to avoid selling only product benefits and to build a strong identity.
Second edition, published on 18 August 2017; the cover includes seals of the Axiom Awards, International Winner and Gold Winner.
Aimed at entrepreneurs, managers and marketing professionals interested in branding and brand communication through storytelling.
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