by Scott Witham · Hoaki Books · tapa blanda · ISBN 9788493543891
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«Soportes y formatos para promociones» is Scott Witham's visual guide to advertising design, published by Hoaki Books in paperback (201 pages, in Spanish).
A visual selection of full-colour printed promotional pieces: flyers, calendars, bottles, invitations, toys, catalogues, packaging and editorial design. The focus is on physical finishes —materials, textures, folds, seals and bindings— that make each piece eye-catching, with examples for different budgets.
The cover title is «Acabados de impresión y edición de Soportes y formatos para promociones» and mentions Traffic Design Consultants.
Aimed at graphic design, advertising and marketing professionals seeking visual references for printed promotional materials.
