by Thomas R. Köhler · IDG Business Media GmbH · tapa dura · ISBN 9783942922029
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«Social Media Management» is the manual on social media by Thomas R. Köhler, published by IDG Business Media GmbH in hardback (256 pages, in German).
The work addresses the use of social media within the company and explains how to seize the opportunities of Web 2.0 without compromising corporate reputation. It includes numerous practical examples, concrete advice and recommendations for developing one's own social media guide, with models for immediate application in daily management.
The original subtitle is «Chancen der Neuen Medien nutzen – Risiken für Unternehmen vermeiden». The book was published on 4 April 2013.
For executives, communication managers and marketing specialists who need to implement or review their social media strategy.
Tapa dura
