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Retailization
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Negocios y EconomíaISBN | 9780749446895
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Product details
Pages: 221 pages
Author: Lars Thomassen, Keith Lincoln, Anthony Aconis
Publisher: Kogan Page
ISBN: 9780749446895
Format: tapa dura
Language: en
Release date: 1/7/2006
ISBN: 9780749446895
Synopsis of Retailization
En 'Retailization: Brand Survival in the Age of Retailer Power', Lars Thomassen, Keith Lincoln y Anthony Aconis presentan un análisis innovador sobre cómo las empresas y sus marcas se enfrentan a la creciente influencia de los minoristas. Basado en un estudio internacional realizado en colaboración con AC Nielsen y BBDO Europe, el libro ofrece un proceso paso a paso para repensar las estrategias de marca y adaptarse a las necesidades de los compradores actuales. Se destaca la importancia de reinventar la forma en que las empresas se conectan con sus clientes para impulsar las ventas.
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