by Uma Sekaran, Roger Bougie · Tapa blanda · ISBN 9781119165552
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«Research Methods for Business: A Skill-Building Approach» is the business research guide by Uma Sekaran and Roger Bougie, published by Wiley in paperback.
Explains the business research process step by step: defining the problem, reviewing the literature, designing the study, measuring variables, and analysing qualitative data to produce the final report. Combines the scientific approach with real-world application in management, with updated examples and pedagogical resources for students.
This is the seventh edition of the work, published in 2016, entirely in English, with 420 pages.
A work intended for business students and managers in training who need to apply research methods in the business field.
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