by Roger Peverelli, Reggy de Feniks · LID Publishing · tapa blanda · ISBN 9781907794490
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«Reinventing Customer Engagement» is the business book by Roger Peverelli and Reggy de Feniks, published by LID Publishing in paperback, in English.
Banks and insurers have used digitalisation mainly to cut costs, but Roger Peverelli and Reggy de Feniks see it as a step that restores the past. They propose a customer-oriented digital transformation, with practical principles, executive interviews and more than 200 best practices to create new revenue streams.
The full subtitle is 'The Next Level of Digital Transformation for Banks and Insurers' and the edition was published on 23 February 2017.
Aimed at professionals in banking, insurance and financial services interested in digital transformation and customer engagement.
