by Romain Rissoan · ENI · tapa blanda · ISBN 9782746095144
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«Redes sociales. Comprender y dominar las nuevas herramientas de comunicación» is the practical guide by Romain Rissoan in paperback (413 pages, in Spanish).
Explains what social media are, why they have changed communication, and how to plan interventions on networks. Analyses their professional and private usefulness, with practical sections on Twitter, LinkedIn, Facebook, Viadeo and Google+, and proposes coordinating other Web 2.0 tools (Pinterest, Instagram, Vimeo, Slideshare, Snapchat).
Third edition, published on 16 March 2015 by Ediciones ENI. Belongs to the Objetivo Web collection.
A reference work for professionals and individuals who want to understand and make the most of social networks.
