by María Pilar Martínez-Costa, Elsa Moreno · Editorial Ariel · tapa blanda · ISBN 9788434412996
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This work, coordinated by María Pilar Martínez-Costa and Elsa Moreno, offers an exhaustive analysis of the concept of radio programming, understanding it not just as a simple planning of content, but as a fundamental discursive strategy to establish a coherent dialogue between the station and its audience. Through its pages, it explores the art and technique necessary to organize an effective programming grid in the radio environment.
