by Marilyn Matelski · I.O.R.T.V · tapa blanda · ISBN 9788486984779
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This book provides an in-depth analysis of the strategic importance of daytime programming in television. The author examines various genres, including entertainment, game shows, soap operas, and children's programming, comparing them to prime-time slots in terms of cost, audience, and advertising appeal. It offers valuable insights into the challenges and creativity required to successfully manage local television stations.
