by Mike Michalowicz · Budrich, Barbara · tapa blanda · ISBN 9783847406723
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«Profit First» is the business management essay by Mike Michalowicz, published by Budrich in paperback (212 pages, in German).
The author proposes a behavioral method for accounting management: instead of calculating Sales - Expenses = Profit, he suggests setting aside profit first and managing only the rest. With examples, case studies, and simple principles, the book shows how to transform a business that consumes capital into a profitable and sustainable one, paying attention to cash flow.
Full title: «Profit First: Ein einfaches System, jedwedes Unternehmen von einem kapitalfressenden Monster in eine Geldmaschine zu verwandeln».
For entrepreneurs and small business owners who want to improve their business's profitability and cash flow.
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