by Vincent Jong · Vincent Jong · tapa blanda · ISBN 9788409598021
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«Product-Led Sales» is Vincent Jong's essay on combining Product-Led Growth with B2B sales teams, published by Vincent Jong in paperback.
It proposes combining product-led growth with traditional sales teams in B2B companies. The product serves to attract, warm up and qualify customers and make retention and expansion growth drivers without cannibalising revenue. It includes practical experiments and interviews with industry leaders.
The text is in English and the edition consists of 144 pages; it was published on 12 March 2024. The full subtitle of the work is «Combining the best of Product-Led Growth and Sales».
For sales, product and growth professionals in B2B companies who want to integrate Product-Led Growth strategies with their commercial team.
