
by Jean-Renaud Xech · Vuibert · tapa blanda · ISBN 9782311622218

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This practical guide offers a comprehensive approach for professionals and students interested in community management. Through 63 tools and 11 detailed action plans, the author provides concrete strategies for managing social networks, creating engaging content, developing communities on platforms like Facebook, Instagram, and Twitter, and optimizing digital communication for any business. It also includes access to downloadable digital resources, such as reporting templates, contest rules, and best practice guides, making it an essential manual for those looking to professionalize their community management and improve their online presence.

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